The #1 Web Intelligence Solution
Monitor your competitors' digital performance with fresh, actionable insights into your market.
Maximize your digital growth potential – with a single, powerful web intelligence platform
Power your digital strategies with competitive insights
Gain immediate access to competitor data and benchmark your performance across channels, traffic, keywords, and conversions.
- Benchmark traffic and engagement effectively: Evaluate your site’s stickiness against your key competitors and markets
- Optimize your marketing channel mix: Build an omnichannel strategy tailored to your competitive set to maximize growth and ROI
- Assess competitors' campaign performance: Gain insights to refine your strategy and drive better results
- Compare apples to apples: Benchmark specific business lines, categories, and brands accurately to stay ahead of the competition
Turn search trends into real growth
Your complete digital marketing optimization toolkit
- Use the most reliable keyword data: Access the freshest, most accurate keyword insights, and analyze any keyword with ease
- Capitalize on keyword trends: See what people are searching for in real-time and optimize your content for efficient organic growth
- Track trends across the SERP: Spot how competitors’ SEO and paid strategies impact your rankings, uncover keyword opportunities, and stay ahead
- Partner with top websites: Build valuable business partnerships with the best-performing affiliates that drive high-quality traffic
- Maximize paid search ROI: Track real-time search trends, shifts, as well as new competitor ad strategies
Master your competitive landscape
Leverage AI alerts, advanced dashboards, and competitive alerts to monitor your share of traffic week-over-week.
- Build a go-to report for leadership: Create intuitive overviews that clearly reflect your market position with your most important data
- Stay ahead with AI: Get notified about competitors’ latest activities, from new keywords driving traffic to strategic shifts
- Benchmark your performance: Seamlessly integrate first-party data to track your performance against competitors’ across key metrics
- Track your share of voice: Set up custom keyword-based topics to pinpoint wins and losses
A smarter way to do market research
Evaluate market size, trends, difficulty, and competitor performance to uncover growth opportunities – better and faster.
- Quantify growth potential: Estimate total addressable market size and potential of any market
- Analyze any category: Pinpoint growing and declining segments within your market
- Track rising and declining players: Compare your brand’s strength to market leaders and spot emerging threats.
Know your consumers inside and out
Identify the next consumer trend before your competitors, and align your strategy with demand
- Understand the demand size: Measure consumer interest by topic, product, or business, across countries and time
- Track shifting demand: Spot emerging consumer behaviors ahead of the competition and compare trends by size and growth.
- Identify key macro and micro trends: Discover what’s impacting your business by analyzing online search behavior
- Track seasonality and online search behavior: Uncover consumer behavior patterns, and seasonality peaks and dips
Back your strategy with unbeatable data
4,000+
global brands use Similarweb
104M
websites and apps analyzed
190
countries and US states
Actionable, accurate, granular data you can only find with Web Intelligence
Unrivalled accuracy
- Independent studies show Similarweb’s traffic data is 30% more accurate than leading competitors
- Our datasets are powered by reliable, people-based measurements – not guesswork or scraping
Always fresh
- Data is updated daily - not monthly - to ensure you stay ahead
- Easily spot keyword trends and market shifts before your competitors do
High-value insights
- We offer advanced audience and industry analysis
- Superior keyword research and site audit tools
- Our platform is ideal for everyone — from SEOs to CEOs
Discover how impactful good data can be
Only the Similarweb web intelligence solution delivers market and consumer insights that take the guesswork out of your strategy.
Future-proof for AI
Track real user behavior, results, habits, and engagement to stay ahead.
Cross-funnel analysis
Get a complete view of your competitors' strategies – from engagement to monetization.
Your partner, every step
Your single tool from market strategy to SEO.
Strategic SEO and PPC
Identify wasted spend, uncover opportunities, and close gaps with your competitors.
Give your team superpowers
Supporting your unique use cases and business challenges
Retail & CPG
The perfect insights for your industry
Get the insights and tools you need to stay ahead of market and consumer trends.
- Grow smarter: Increase your digital market share and take advantage of emerging micro-growth opportunities
- Understand your audience: Monitor consumer behaviors, uncover interests, and turn millions of touchpoints into more sales
- Optimize your strategy: Analyze entire markets, specific websites, segments, keywords, and product pages with granular reporting
- Monetize micro-demand: Track buyers’ searches and align your product offerings to meet demand
Financial Services
Join the world’s leading financial providers already using Similarweb to analyze market and consumer trends
- Understand your market position: Track market share across categories and lines of business
- Optimize your promotion strategy: Monitor web traffic shifts and analyze your rivals’ promotion performance
- Invest in high-performing keywords: Drive consumers to your site and draw demand away from competitors
- Spot emerging consumer trends: Use insights to inform your marketing, product, and corporate strategies
Travel & Tourism
Understand today’s digital-first traveler to optimize your business growth for tomorrow.
- Analyze travel audiences: Explore OTAs vs. direct booking behaviors and how travelers are planning their next trip
- Track visits and bookings: Pinpoint the best-converting channels for travel and hospitality brands
- Understand industry growth: Measure the growth rate of your industry, category, or line of business
- Monitor market dynamics: Track market share, identify top players, and uncover threats and new entrants in your space
Publishers & Media
Turn your organization into a digital-first news and media powerhouse.
- Maximize ad revenue: Uncover advertising creatives and competitive strategies to refine and optimize your ad approach
- Identify emerging trends: Analyze social media patterns and customer sentiment to inspire your creative strategy
- Develop and surface new content: Leverage seasonality keyword insights, assess partnerships, and explore the industry to create more impactful content
Don’t just take our word – hear it from our customers
Similarweb is rated the best on G2
Out of 3,395 eligible products for G2’s 2024 Best Software Awards, Similarweb made it into 150+ different ranking reports, including #33 in the top 100 best software products. Semrush didn’t even make the list.
Web Intelligence Resources & Guides
FAQs
Got questions? We’ve got answers.
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We do not need PII or personal data to deliver any of the data and insights that are made available in our platform or through our API. In addition, we do not collect IP data, and no metrics in our platform, including Unique Visitors, require or use IP data.
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We believe that our data is more reliable, robust, and fresh than any other SEO tool out there because:
- We provide traffic estimations for every traffic-driving URL on every keyword every day. Our proprietary Daily Search Volume enables this, which derives the most granular traffic estimations available.
- Our keyword database is continually expanding. While quantity is significant, the number of keywords available is meaningless without the quality of keyword data that SEO and paid search marketers need. Search 3.0 data powers our tools to provide more targeted, precise keywords - not just every single keyword that has ever been searched (you don't need ‘best laptop 2017' as a keyword for your SEO strategy), or duplicate keywords you have to manually sort through yourself (a problem we hear about other tools all too often).
- Similarweb is the only tool that provides data for the "Last 28 Days." You can see what's trending and what's performing to stay one step ahead. Even evergreen content should be backed up by the most up-to-date search terms and search volume.Our Advanced Clicks and Search Volume metrics provide a more accurate picture of what's happening on the SERPs.
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- Similarweb's platform can accurately split all your traffic down into different channels, e.g., Direct, Mail, Referrals, Search, Social, and Display Ads. Understanding your traffic channels is very important in structuring future marketing campaigns. Google Analytics reliance on integrated code means that lousy code results in traffic being mislabeled as direct. If referrals are shown as direct traffic , you miss out on building relationships with associates.
- Google Analytics uses cookies to track users, which would work smoothly in an ideal world. However, users working across multiple devices will be counted as unique visitors, which can result in unreliable data from which to work. Accuracy is also compromised if visitors run cookie blockers in their browsers, as data cannot be collected. Similarweb platform's algorithms do not rely on cookies, so our data is unaffected. Learn more about Similarweb and Google Analytics by comparing them.
