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affirm.com Website Analysis for May 2025
With Affirm, you can pay over time at your favorite brands. No late fees or compounding interest—just a more responsible way to say yes to the things you love.
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Global Rank
#2,710291
Country Rank
#51970
Category Rank
#64
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Total Visits
18.1M
Bounce Rate
45.26%
Pages per Visit
3.85
Avg Visit Duration
00:02:31
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affirm.com Traffic & Engagement Analysis
affirm.com's web traffic has increased by 10.97% compared to last month. See all traffic & engagement stats for affirm.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
18.1M
Last Month Change
10.97%
Bounce Rate
45.26%
Pages per Visit
3.85
Avg Visit Duration
00:02:31
Total Visits Last 3 Months
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affirm.com Web Traffic by Country
Which countries sent the most traffic to affirm.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to affirm.com - click below to discover all countries
Top Countries
United States
95.66%9.8%
Canada
1.92%0.3%
United Kingdom
0.33%6.56%
India
0.21%63.57%
Puerto Rico
0.12%46.74%
Others
1.76%
affirm.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. affirm.com's audience is 40.84% male and 59.16% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female59.16%
- Male40.84%
affirm.com Competitors & Similar Sites
Reveal affirm.com top alternatives and find potential or emerging competitors. wallethub.com is the website with the highest similarity score to affirm.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
affirm.com Top Traffic Sources
The top traffic source to affirm.com is Direct traffic, driving 59.35% of desktop visits last month, and Referrals is the 2nd with 22.99% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
affirm.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to affirm.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
affirm357.8KVOL: 1,053,230$1.74affirm login29.2KVOL: 56,890$2.08affirm careers24.2KVOL: 27,020$0.94afirm9KVOL: 42,200$2.24affrim8.7KVOL: 16,070$1.791.9K OthersSee more
Total Keywords1.9K
Referral Web Traffic to affirm.com
The top referral sites sending desktop traffic to affirm.com.
Category Distribution
Marketplace
67.04%Programming and Developer Software
6.69%Business Services
3.8%Financial Planning and Management
2.23%Ecommerce and Shopping - Other
1.28%Other
18.96%Top Referrals
Links from affirm.com to Other Websites by Traffic Share
affirm.com is sending desktop traffic to 169 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
28.82%Search Engines
21.53%Programming and Developer Software
9%Jobs and Employment
8.82%Marketplace
7.6%Other
24.23%
Social Media Traffic to affirm.com
affirm.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
11
Social Network Distribution