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amazon.comamazon.com Website Analysis for April 2025
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.
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Global Rank
#81
Country Rank
#4
Category Rank
#1
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See their traffic and performance metrics
Total Visits
2.5B
Bounce Rate
31.64%
Pages per Visit
9.24
Avg Visit Duration
00:05:51
Showing Similarweb estimated data.
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amazon.com Traffic & Engagement Analysis
amazon.com's web traffic has decreased by 4.5% compared to last month. See all traffic & engagement stats for amazon.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
2.5B
Last Month Change
4.5%
Bounce Rate
31.64%
Pages per Visit
9.24
Avg Visit Duration
00:05:51
Total Visits Last 3 Months
Compare amazon.com to:
2.5Bamazon.com
amazon.com586.3Mebay.com
447.5Mwalmart.com
375.8Metsy.com
170M
target.com
amazon.com Web Traffic by Country
Which countries sent the most traffic to amazon.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to amazon.com - click below to discover all countries
Top Countries
United States
85.31%4.11%
India
1.18%0.39%
China
0.88%14%
Canada
0.84%6.81%
United Kingdom
0.77%5.07%
Others
11.02%
amazon.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. amazon.com's audience is 51.88% male and 48.12% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female48.12%
- Male51.88%
amazon.com Competitors & Similar Sites
Reveal amazon.com top alternatives and find potential or emerging competitors. ebay.com is the website with the highest similarity score to amazon.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
amazon.com Top Traffic Sources
The top traffic source to amazon.com is Direct traffic, driving 65.03% of desktop visits last month, and Organic Search is the 2nd with 20.32% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
amazon.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to amazon.com (Desktop, worldwide)
Organic vs. Paid
Organic76.81%
Paid23.19%
Top Keywords
amazon23.5MVOL: 186,824,150$0.20amazon prime2.9MVOL: 19,716,520$0.31prime video2.3MVOL: 16,994,660$0.40amazon prime video1.8MVOL: 8,156,090$0.36prime gaming1.2MVOL: 2,422,900$1.5217K OthersSee more
Total Keywords17K
Referral Web Traffic to amazon.com
The top referral sites sending desktop traffic to amazon.com.
Category Distribution
Streaming & Online TV
11.19%Coupons and Rebates
11.04%Shipping and Logistics
7.79%Programming and Developer Software
6.99%News & Media Publishers
6.24%Other
56.75%Top Referrals
Display Advertising Traffic to amazon.com
Analysis of the top publishers sending traffic to amazon.com. Currently, there are 770 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
1892
Size
728x90
Active Days
1845
Size
728x90
Active Days
1761
Size
728x90
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See moreLinks from amazon.com to Other Websites by Traffic Share
amazon.com is sending desktop traffic to 602 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
16.89%Programming and Developer Software
11.46%Search Engines
7.46%Streaming & Online TV
4.77%Other
45.99%
Social Media Traffic to amazon.com
amazon.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
68
Social Network Distribution