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binance.com Website Analysis for May 2025
binance is the largest cryptocurrency exchange by trading volume, serving 185m+ users across 180+ countries. with over 350 listed altcoins, it is the world’s leading crypto exchange.
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Total Visits
49.3M
Bounce Rate
31.91%
Pages per Visit
11.79
Avg Visit Duration
00:07:22
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binance.com Traffic & Engagement Analysis
binance.com's web traffic has increased by 1.33% compared to last month. See all traffic & engagement stats for binance.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
49.3M
Last Month Change
1.33%
Bounce Rate
31.91%
Pages per Visit
11.79
Avg Visit Duration
00:07:22
Total Visits Last 3 Months
Compare binance.com to:
209.1Mtradingview.com
88.9M
coinmarketcap.com
49.3Mbinance.com
18.4M
bybit.com
18.1M
bitget.com
binance.com Web Traffic by Country
Which countries sent the most traffic to binance.com lately? Where is their core audience from? Last month Korea, Republic of was the top country sending desktop traffic to binance.com - click below to discover all countries
Top Countries
Korea, Republic of
9.69%18.79%
Ukraine
7.46%6.33%
Vietnam
6.72%2.69%
Brazil
5.43%7.44%
Turkey
4.56%0.25%
Others
66.14%
binance.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. binance.com's audience is 70.43% male and 29.57% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female29.57%
- Male70.43%
binance.com Competitors & Similar Sites
Reveal binance.com top alternatives and find potential or emerging competitors. bybit.com is the website with the highest similarity score to binance.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
binance.com Top Traffic Sources
The top traffic source to binance.com is Direct traffic, driving 73.91% of desktop visits last month, and Organic Search is the 2nd with 18.38% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
binance.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to binance.com (Desktop, worldwide)
Organic vs. Paid
Organic86.04%
Paid13.96%
Top Keywords
binance2MVOL: 3,892,130$0.75바이낸스219.3KVOL: 112,120$--бинанс87.4KVOL: 88,880$0.96币安83.3KVOL: 101,290$--binance login82.2KVOL: 196,880$0.3218.6K OthersSee more
Total Keywords18.6K
Referral Web Traffic to binance.com
The top referral sites sending desktop traffic to binance.com.
Category Distribution
Investing
38.54%Programming and Developer Software
15.93%Finance - Other
14.54%Streaming & Online TV
2.71%Computers Electronics and Technology - Other
2.1%Other
26.17%Display Advertising Traffic to binance.com
Analysis of the top publishers sending traffic to binance.com. Currently, there are 321 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
33
Size
300x250
Active Days
32
Size
300x250
Active Days
26
Size
300x250
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See moreLinks from binance.com to Other Websites by Traffic Share
binance.com is sending desktop traffic to 231 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
74.76%Investing
8.22%Finance - Other
5.91%Computers Electronics and Technology - Other
5.06%Social Media Networks
1.24%Other
4.8%
Social Media Traffic to binance.com
binance.com gets most of its social media traffic from Youtube, followed by X-twitter and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
27
Social Network Distribution