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businessinsider.com Website Analysis for May 2025
Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
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Global Rank
#72971
Country Rank
#21823
Category Rank
#24
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Total Visits
78.3M
Bounce Rate
53.13%
Pages per Visit
1.94
Avg Visit Duration
00:01:06
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businessinsider.com Traffic & Engagement Analysis
businessinsider.com's web traffic has decreased by 10.92% compared to last month. See all traffic & engagement stats for businessinsider.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
78.3M
Last Month Change
10.92%
Bounce Rate
53.13%
Pages per Visit
1.94
Avg Visit Duration
00:01:06
Total Visits Last 3 Months
Compare businessinsider.com to:
127M
cnbc.com
94.1M
reuters.com
91.3Mforbes.com
78.3Mbusinessinsider.com
43.5M
bloomberg.com
businessinsider.com Web Traffic by Country
Which countries sent the most traffic to businessinsider.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to businessinsider.com - click below to discover all countries
Top Countries
United States
68.04%17.06%
Canada
4.71%12.21%
United Kingdom
4.52%14.01%
Australia
2.35%17.68%
India
1.8%18.98%
Others
18.58%
businessinsider.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. businessinsider.com's audience is 54.89% male and 45.11% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.11%
- Male54.89%
businessinsider.com Competitors & Similar Sites
Reveal businessinsider.com top alternatives and find potential or emerging competitors. forbes.com is the website with the highest similarity score to businessinsider.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
businessinsider.com Top Traffic Sources
The top traffic source to businessinsider.com is Organic Search traffic, driving 59.03% of desktop visits last month, and Direct is the 2nd with 27.8% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
businessinsider.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to businessinsider.com (Desktop, worldwide)
Organic vs. Paid
Organic99.98%
Paid0.02%
Top Keywords
business insider94.8KVOL: 167,660$2.52elon musk17.1KVOL: 10,334,500$0.36meta stock16.3KVOL: 2,319,550$2.94news15.6KVOL: 28,027,840$0.74dow jones today12.9KVOL: 2,597,100$0.8419.3K OthersSee more
Total Keywords19.3K
Referral Web Traffic to businessinsider.com
The top referral sites sending desktop traffic to businessinsider.com.
Category Distribution
Programming and Developer Software
44.23%News & Media Publishers
26.89%Dictionaries and Encyclopedias
9.46%Computers Electronics and Technology - Other
2.85%Finance - Other
2.2%Other
14.37%Top Referrals
Display Advertising Traffic to businessinsider.com
Analysis of the top publishers sending traffic to businessinsider.com. Currently, there are 19 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
160
Size
300x250
Active Days
13
Size
300x600
Active Days
10
Size
264x312
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See moreLinks from businessinsider.com to Other Websites by Traffic Share
businessinsider.com is sending desktop traffic to 432 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
27.78%News & Media Publishers
17.23%Streaming & Online TV
15.28%Social Media Networks
7.73%Pet Food and Supplies
6.16%Other
25.82%
Social Media Traffic to businessinsider.com
businessinsider.com gets most of its social media traffic from Reddit, followed by Linkedin and Facebook (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
21
Social Network Distribution