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etsy.com Website Analysis for May 2025
Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.
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Global Rank
#74
Country Rank
#333
Category Rank
#4
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Total Visits
390.7M
Bounce Rate
41.63%
Pages per Visit
6.19
Avg Visit Duration
00:04:59
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etsy.com Traffic & Engagement Analysis
etsy.com's web traffic has increased by 3.95% compared to last month. See all traffic & engagement stats for etsy.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
390.7M
Last Month Change
3.95%
Bounce Rate
41.63%
Pages per Visit
6.19
Avg Visit Duration
00:04:59
Total Visits Last 3 Months
Compare etsy.com to:
2.6B
amazon.com
amazon.com1.4B
temu.com
619.9Mebay.com
599.3M
aliexpress.com
390.7Metsy.com
etsy.com Web Traffic by Country
Which countries sent the most traffic to etsy.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to etsy.com - click below to discover all countries
Top Countries
United States
57.78%5.73%
United Kingdom
8.48%4.63%
Canada
4.9%2.96%
Germany
4.01%1.35%
France
2.98%4.67%
Others
21.85%
etsy.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. etsy.com's audience is 41.45% male and 58.55% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female58.55%
- Male41.45%
etsy.com Competitors & Similar Sites
Reveal etsy.com top alternatives and find potential or emerging competitors. ebay.com is the website with the highest similarity score to etsy.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
amazon.co.uk60%350.6MEcommerce & Shopping > Marketplace#13Analyze amazon.co.ukCompare to amazon.co.uketsy.com Top Traffic Sources
The top traffic source to etsy.com is Direct traffic, driving 60.3% of desktop visits last month, and Organic Search is the 2nd with 21.22% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
etsy.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to etsy.com (Desktop, worldwide)
Organic vs. Paid
Organic67.88%
Paid32.12%
Top Keywords
etsy5.6MVOL: 11,486,560$0.45esty281.9KVOL: 449,060$0.47etsy login76.8KVOL: 122,700$0.28calendar 202551.1KVOL: 892,700$0.37etsy seller45.2KVOL: 74,640$3.7819K OthersSee more
Total Keywords19K
Referral Web Traffic to etsy.com
The top referral sites sending desktop traffic to etsy.com.
Category Distribution
Programming and Developer Software
34.92%Digital Marketing
13.74%Business Services
8.59%News & Media Publishers
3.96%Shipping and Logistics
2.83%Other
35.96%Top Referrals
Display Advertising Traffic to etsy.com
Analysis of the top publishers sending traffic to etsy.com. Currently, there are 882 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
1275
Size
300x250
Active Days
1194
Size
728x90
Active Days
1194
Size
600x250
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See moreLinks from etsy.com to Other Websites by Traffic Share
etsy.com is sending desktop traffic to 362 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
40.1%Banking Credit and Lending
37.27%Social Media Networks
6.56%Computers Electronics and Technology - Other
2.38%Other
9.86%
Social Media Traffic to etsy.com
etsy.com gets most of its social media traffic from Pinterest, followed by Youtube and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
45
Social Network Distribution