Similarly ranked sites
1
facebook.com
2
reddit.com
3
instagram.com
instagram.com4
x.com
5
linkedin.com
facebook.com Website Analysis for May 2025
log into facebook to start sharing and connecting with your friends, family, and people you know.
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See their traffic and performance metrics
Global Rank
#3
Country Rank
#3
Keep track of your competitors
See their traffic and performance metrics
Total Visits
11.9B
Bounce Rate
29.85%
Pages per Visit
13.22
Avg Visit Duration
00:10:29
Showing Similarweb estimated data.
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facebook.com Traffic & Engagement Analysis
facebook.com's web traffic has increased by 3.09% compared to last month. See all traffic & engagement stats for facebook.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
11.9B
Last Month Change
3.09%
Bounce Rate
29.85%
Pages per Visit
13.22
Avg Visit Duration
00:10:29
Total Visits Last 3 Months
Compare facebook.com to:
11.9Bfacebook.com
6.5Binstagram.com
instagram.com4.4Bx.com
2.6B
tiktok.com
1.8Blinkedin.com
facebook.com Web Traffic by Country
Which countries sent the most traffic to facebook.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to facebook.com - click below to discover all countries
Top Countries
United States
23.24%4.36%
Vietnam
5.87%4.59%
Philippines
5.39%2.73%
Canada
3.77%3.71%
United Kingdom
3.51%2.52%
Others
58.22%
facebook.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. facebook.com's audience is 54.97% male and 45.03% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.03%
- Male54.97%
facebook.com Competitors & Similar Sites
Reveal facebook.com top alternatives and find potential or emerging competitors. linkedin.com is the website with the highest similarity score to facebook.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com89%6.5BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comfacebook.com Top Traffic Sources
The top traffic source to facebook.com is Direct traffic, driving 76.98% of desktop visits last month, and Organic Search is the 2nd with 18.69% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
facebook.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to facebook.com (Desktop, worldwide)
Organic vs. Paid
Organic99.82%
Paid0.18%
Top Keywords
facebook123.3MVOL: 260,713,340$0.21fb23.2MVOL: 38,568,840$0.16facebook marketplace6.8MVOL: 7,624,990$0.67facebook login5.5MVOL: 14,450,490$0.23facebook ads library3.9MVOL: 1,103,040$1.7818.7K OthersSee more
Total Keywords18.7K
Referral Web Traffic to facebook.com
The top referral sites sending desktop traffic to facebook.com.
Category Distribution
Programming and Developer Software
22.98%Search Engines
14.23%News & Media Publishers
11.63%Graphics Multimedia and Web Design
4.94%Digital Marketing
4.42%Other
41.79%Top Referrals
Display Advertising Traffic to facebook.com
Analysis of the top publishers sending traffic to facebook.com. Currently, there are 937 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
1840
Size
300x300
Active Days
1771
Size
751x90
Active Days
1651
Size
300x250
See more display ads with a free trial
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Social Media Traffic to facebook.com
facebook.com gets most of its social media traffic from Youtube, followed by Instagram and Facebook Messenger (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
86
Social Network Distribution