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forbes.com Website Analysis for May 2025
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
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Global Rank
#676103
Country Rank
#22336
Category Rank
#253
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Total Visits
91.3M
Bounce Rate
63.86%
Pages per Visit
1.53
Avg Visit Duration
00:00:56
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forbes.com Traffic & Engagement Analysis
forbes.com's web traffic has decreased by 15.61% compared to last month. See all traffic & engagement stats for forbes.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
91.3M
Last Month Change
15.61%
Bounce Rate
63.86%
Pages per Visit
1.53
Avg Visit Duration
00:00:56
Total Visits Last 3 Months
Compare forbes.com to:
624.5M
nytimes.com
94.1M
reuters.com
91.3Mforbes.com
78.3Mbusinessinsider.com
43.5M
bloomberg.com
forbes.com Web Traffic by Country
Which countries sent the most traffic to forbes.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to forbes.com - click below to discover all countries
Top Countries
United States
64.62%15.51%
United Kingdom
6.2%12.63%
Canada
4.81%11.29%
India
3.5%11.98%
Australia
3.48%0.03%
Others
17.39%
forbes.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. forbes.com's audience is 55.25% male and 44.75% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.75%
- Male55.25%
forbes.com Competitors & Similar Sites
Reveal forbes.com top alternatives and find potential or emerging competitors. nytimes.com is the website with the highest similarity score to forbes.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
forbes.com Top Traffic Sources
The top traffic source to forbes.com is Organic Search traffic, driving 66.38% of desktop visits last month, and Direct is the 2nd with 22.89% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
forbes.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to forbes.com (Desktop, worldwide)
Organic vs. Paid
Organic93.21%
Paid6.79%
Top Keywords
forbes123.5KVOL: 468,040$1.45connections hint64.5KVOL: 2,565,920$3.34bitcoin price49.3KVOL: 13,468,190$--forbes 30 under 3033.1KVOL: 106,380$1.05bitcoin26.7KVOL: 13,058,030$--18.4K OthersSee more
Total Keywords18.4K
Referral Web Traffic to forbes.com
The top referral sites sending desktop traffic to forbes.com.
Category Distribution
Programming and Developer Software
29.14%News & Media Publishers
16.85%Dictionaries and Encyclopedias
16.09%Computers Electronics and Technology - Other
5.35%Marketing and Advertising
2.62%Other
29.94%Top Referrals
Display Advertising Traffic to forbes.com
Analysis of the top publishers sending traffic to forbes.com. Currently, there are 31 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
19
Size
459x258
Active Days
16
Size
959x585
Active Days
09
Size
393x347
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See moreLinks from forbes.com to Other Websites by Traffic Share
forbes.com is sending desktop traffic to 468 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
24.43%Health - Other
6.49%Banking Credit and Lending
6.28%Search Engines
5.46%Geriatric and Aging Care
5.06%Other
52.29%
Social Media Traffic to forbes.com
forbes.com gets most of its social media traffic from Reddit, followed by Linkedin and X-twitter (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
27
Social Network Distribution