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goodhousekeeping.com Website Analysis for May 2025
Discover expert-tested product reviews, modern home tips, cleaning hacks, recipes, health advice and more.
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Global Rank
#2,2053
Country Rank
#65822
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Total Visits
33.3M
Bounce Rate
69.45%
Pages per Visit
1.51
Avg Visit Duration
00:01:11
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goodhousekeeping.com Traffic & Engagement Analysis
goodhousekeeping.com's web traffic has increased by 1.52% compared to last month. See all traffic & engagement stats for goodhousekeeping.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
33.3M
Last Month Change
1.52%
Bounce Rate
69.45%
Pages per Visit
1.51
Avg Visit Duration
00:01:11
Total Visits Last 3 Months
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goodhousekeeping.com Web Traffic by Country
Which countries sent the most traffic to goodhousekeeping.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to goodhousekeeping.com - click below to discover all countries
Top Countries
United States
63.58%5.77%
United Kingdom
12.33%11.56%
Canada
6.84%13.74%
Australia
2.72%1.57%
India
2.29%0.39%
Others
12.24%
goodhousekeeping.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. goodhousekeeping.com's audience is 36.53% male and 63.47% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female63.47%
- Male36.53%
goodhousekeeping.com Target Audience
Audience interests reveal key details on the browsing interests of goodhousekeeping.com's visitors. goodhousekeeping.com's audience is interested in News & Media Publishers & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingnewsmagazineclothingfashion
goodhousekeeping.com Competitors & Similar Sites
Reveal goodhousekeeping.com top alternatives and find potential or emerging competitors. consumerreports.org is the website with the highest similarity score to goodhousekeeping.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
goodhousekeeping.com Top Traffic Sources
The top traffic source to goodhousekeeping.com is Organic Search traffic, driving 63.15% of desktop visits last month, and Direct is the 2nd with 16.47% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
goodhousekeeping.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to goodhousekeeping.com (Desktop, worldwide)
Organic vs. Paid
Organic79.62%
Paid20.38%
Top Keywords
good housekeeping32.9KVOL: 29,970$0.87girl names16.1KVOL: 276,990$0.20boy names15.8KVOL: 266,390$0.24funny jokes14.9KVOL: 184,880$0.19riddles12.4KVOL: 268,780$0.2018.8K OthersSee more
Total Keywords18.8K
Referral Web Traffic to goodhousekeeping.com
The top referral sites sending desktop traffic to goodhousekeeping.com.
Category Distribution
Programming and Developer Software
27.2%News & Media Publishers
13.7%Digital Marketing
9.4%Cooking and Recipes
8.48%Computers Electronics and Technology - Other
7.67%Other
33.55%Top Referrals
Display Advertising Traffic to goodhousekeeping.com
Analysis of the top publishers sending traffic to goodhousekeeping.com. Currently, there are 10 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
13
Size
459x313
Active Days
07
Size
299x279
Active Days
05
Size
299x260
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See moreLinks from goodhousekeeping.com to Other Websites by Traffic Share
goodhousekeeping.com is sending desktop traffic to 227 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
79.16%Cooking and Recipes
4.37%Furniture
2.45%Home Improvement and Maintenance
1.69%Social Media Networks
1.38%Other
10.95%
Social Media Traffic to goodhousekeeping.com
goodhousekeeping.com gets most of its social media traffic from Facebook, followed by Reddit and Pinterest (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
10
Social Network Distribution