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hsbc.com.sg Website Analysis for May 2025
Enjoy a range of financial products and services with HSBC personal and online banking. Loans, mortgages, savings, investments and credit cards.
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Global Rank
#66,0261,779
Country Rank
#33616
Category Rank
#13
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Total Visits
776.6K
Bounce Rate
47.58%
Pages per Visit
2.77
Avg Visit Duration
00:01:52
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hsbc.com.sg Traffic & Engagement Analysis
hsbc.com.sg's web traffic has increased by 6.82% compared to last month. See all traffic & engagement stats for hsbc.com.sg in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
776.6K
Last Month Change
6.82%
Bounce Rate
47.58%
Pages per Visit
2.77
Avg Visit Duration
00:01:52
Total Visits Last 3 Months
Compare hsbc.com.sg to:
4.4M
dbs.com.sg
2.5M
uob.com.sg
2.1M
ocbc.com
776.6Khsbc.com.sg
598.1Kcitibank.com.sg
hsbc.com.sg Web Traffic by Country
Which countries sent the most traffic to hsbc.com.sg lately? Where is their core audience from? Last month Singapore was the top country sending desktop traffic to hsbc.com.sg - click below to discover all countries
Top Countries
Singapore
76%5.36%
United States
3.41%26.53%
Germany
2.42%131.2%
Malaysia
2.22%7.47%
Australia
1.92%112.4%
Others
14.03%
hsbc.com.sg Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hsbc.com.sg's audience is 49.25% male and 50.75% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.75%
- Male49.25%
hsbc.com.sg Competitors & Similar Sites
Reveal hsbc.com.sg top alternatives and find potential or emerging competitors. dbs.com.sg is the website with the highest similarity score to hsbc.com.sg. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
hsbc.com.sg Top Traffic Sources
The top traffic source to hsbc.com.sg is Direct traffic, driving 42.25% of desktop visits last month, and Organic Search is the 2nd with 39.12% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
hsbc.com.sg Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to hsbc.com.sg (Desktop, worldwide)
Organic vs. Paid
Organic81.88%
Paid18.12%
Top Keywords
hsbc9.4KVOL: 878,875$0.95hsbc singapore5.3KVOL: 5,075$2.43hsbc life3.4KVOL: 3,592$2.27hsbc revolution credit card2.1KVOL: 2,767$4.14hsbc singapore login1.5KVOL: 1,504$--4.4K OthersSee more
Total Keywords4.5K
Referral Web Traffic to hsbc.com.sg
The top referral sites sending desktop traffic to hsbc.com.sg.
Category Distribution
Banking Credit and Lending
59.72%Pet Food and Supplies
15.35%Computers Electronics and Technology - Other
10.85%Investing
6.91%Dictionaries and Encyclopedias
2.24%Other
4.93%Links from hsbc.com.sg to Other Websites by Traffic Share
hsbc.com.sg is sending desktop traffic to 13 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
18.26%Finance - Other
11.2%Video Games Consoles and Accessories
7.7%Computers Electronics and Technology - Other
6.96%Insurance
3.98%Other
51.89%
Social Media Traffic to hsbc.com.sg
hsbc.com.sg gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
5
Social Network Distribution