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ihg.com Website Analysis for May 2025
Save at any of IHG Hotels & Resorts' 6,000+ locations when you book direct. Choose from luxury hotels, resorts, extended stay hotels, pet-friendly hotels and more.
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Global Rank
#1,786229
Country Rank
#54693
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Total Visits
24M
Bounce Rate
35.98%
Pages per Visit
4.65
Avg Visit Duration
00:03:17
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ihg.com Traffic & Engagement Analysis
ihg.com's web traffic has increased by 13.66% compared to last month. See all traffic & engagement stats for ihg.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
24M
Last Month Change
13.66%
Bounce Rate
35.98%
Pages per Visit
4.65
Avg Visit Duration
00:03:17
Total Visits Last 3 Months
Compare ihg.com to:
524.4M
booking.com
53.7Mmarriott.com
50.9M
hilton.com
24Mihg.com
11.9M
choicehotels.com
ihg.com Web Traffic by Country
Which countries sent the most traffic to ihg.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ihg.com - click below to discover all countries
Top Countries
United States
65.5%13.38%
United Kingdom
5.8%4.04%
Canada
4.02%20.86%
Japan
3.13%23.52%
Germany
1.9%8.5%
Others
19.65%
ihg.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ihg.com's audience is 44.99% male and 55.01% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.01%
- Male44.99%
ihg.com Competitors & Similar Sites
Reveal ihg.com top alternatives and find potential or emerging competitors. marriott.com is the website with the highest similarity score to ihg.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
ihg.com Top Traffic Sources
The top traffic source to ihg.com is Direct traffic, driving 46.51% of desktop visits last month, and Organic Search is the 2nd with 21.65% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
ihg.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to ihg.com (Desktop, worldwide)
Organic vs. Paid
Organic63.99%
Paid36.01%
Top Keywords
ihg463.1KVOL: 465,350$0.61ihg hotels75KVOL: 175,700$0.62holiday inn51.1KVOL: 531,290$0.41ihg login37.5KVOL: 46,320$0.30ihg rewards28.5KVOL: 58,360$0.3216.8K OthersSee more
Total Keywords16.8K
Referral Web Traffic to ihg.com
The top referral sites sending desktop traffic to ihg.com.
Category Distribution
Accommodation and Hotels
47.34%Search Engines
32.48%Programming and Developer Software
2.59%Travel and Tourism - Other
1.89%Jobs and Employment
1.88%Other
13.83%Display Advertising Traffic to ihg.com
Analysis of the top publishers sending traffic to ihg.com. Currently, there are 248 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
167
Size
234x198
Active Days
156
Size
240x202
Active Days
139
Size
219x205
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See moreLinks from ihg.com to Other Websites by Traffic Share
ihg.com is sending desktop traffic to 90 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
19.57%Search Engines
18.17%Air Travel
13.56%Accommodation and Hotels
12.81%Banking Credit and Lending
10.21%Other
25.69%
Social Media Traffic to ihg.com
ihg.com gets most of its social media traffic from Linkedin, followed by Youtube and Facebook (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
11
Social Network Distribution