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kayak.com Website Analysis for May 2025
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
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Global Rank
#1,15578
Country Rank
#30731
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Total Visits
33M
Bounce Rate
32.09%
Pages per Visit
5.25
Avg Visit Duration
00:04:00
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kayak.com Traffic & Engagement Analysis
kayak.com's web traffic has increased by 7.26% compared to last month. See all traffic & engagement stats for kayak.com in the past 3 months below
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Total Visits
33M
Last Month Change
7.26%
Bounce Rate
32.09%
Pages per Visit
5.25
Avg Visit Duration
00:04:00
Total Visits Last 3 Months
Compare kayak.com to:
33.3Mpriceline.com
33Mkayak.com
5M
travelocity.com
4.7M
cheapflights.com
3.1M
momondo.com
kayak.com Web Traffic by Country
Which countries sent the most traffic to kayak.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to kayak.com - click below to discover all countries
Top Countries
United States
77.88%8.45%
Canada
7.48%7.64%
Israel
1.03%7.5%
Ecuador
0.53%29.34%
Netherlands
0.53%42.14%
Others
12.55%
kayak.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kayak.com's audience is 45.55% male and 54.45% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.45%
- Male45.55%
kayak.com Competitors & Similar Sites
Reveal kayak.com top alternatives and find potential or emerging competitors. cheapflights.com is the website with the highest similarity score to kayak.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
kayak.com Top Traffic Sources
The top traffic source to kayak.com is Direct traffic, driving 43.7% of desktop visits last month, and Organic Search is the 2nd with 29.2% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
kayak.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to kayak.com (Desktop, worldwide)
Organic vs. Paid
Organic55.56%
Paid44.44%
Top Keywords
kayak1.6MVOL: 4,192,640$0.32kayak flights169.6KVOL: 319,470$0.58car rental99.4KVOL: 746,840$1.99kayak car rental55.7KVOL: 66,260$1.77rental cars30.6KVOL: 306,370$2.2718.4K OthersSee more
Total Keywords18.4K
Referral Web Traffic to kayak.com
The top referral sites sending desktop traffic to kayak.com.
Category Distribution
Programming and Developer Software
70.68%Travel and Tourism - Other
12.64%Accounting and Auditing
3.76%Financial Planning and Management
2.71%Dictionaries and Encyclopedias
2.53%Other
7.68%Top Referrals
Display Advertising Traffic to kayak.com
Analysis of the top publishers sending traffic to kayak.com. Currently, there are 62 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
378
Size
300x604
Active Days
200
Size
300x600
Active Days
35
Size
300x600
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See moreLinks from kayak.com to Other Websites by Traffic Share
kayak.com is sending desktop traffic to 247 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
47.55%Air Travel
36.36%Car Rentals
9.06%Travel and Tourism - Other
5.5%Search Engines
0.84%Other
0.69%
Social Media Traffic to kayak.com
kayak.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
19
Social Network Distribution