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marthastewart.com Website Analysis for May 2025
From tried-and-true recipes and DIY crafts to home decor tips and holiday party planning, let Martha Stewart inspire you every day.
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Global Rank
#5,809292
Country Rank
#1,38792
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Total Visits
13.2M
Bounce Rate
62.79%
Pages per Visit
1.77
Avg Visit Duration
00:01:32
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marthastewart.com Traffic & Engagement Analysis
marthastewart.com's web traffic has decreased by 3.63% compared to last month. See all traffic & engagement stats for marthastewart.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
13.2M
Last Month Change
3.63%
Bounce Rate
62.79%
Pages per Visit
1.77
Avg Visit Duration
00:01:32
Total Visits Last 3 Months
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13.2Mmarthastewart.com
marthastewart.com Web Traffic by Country
Which countries sent the most traffic to marthastewart.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to marthastewart.com - click below to discover all countries
Top Countries
United States
83%8.85%
Canada
5.72%24.94%
United Kingdom
2.09%14.88%
Australia
1.13%11%
India
0.45%10.3%
Others
7.61%
marthastewart.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. marthastewart.com's audience is 30.49% male and 69.51% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female69.51%
- Male30.49%
marthastewart.com Competitors & Similar Sites
Reveal marthastewart.com top alternatives and find potential or emerging competitors. hgtv.com is the website with the highest similarity score to marthastewart.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
marthastewart.com Top Traffic Sources
The top traffic source to marthastewart.com is Organic Search traffic, driving 46.03% of desktop visits last month, and Direct is the 2nd with 43.01% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
marthastewart.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to marthastewart.com (Desktop, worldwide)
Organic vs. Paid
Organic99.95%
Paid0.05%
Top Keywords
martha stewart16.5KVOL: 721,420$1.07sophie aliece hollis4.9KVOL: 60$--martha stewart living3.9KVOL: 6,030$0.41msg2.6KVOL: 575,330$0.40cocktail of summer trned2.3KVOL: --$--14.7K OthersSee more
Total Keywords14.7K
Referral Web Traffic to marthastewart.com
The top referral sites sending desktop traffic to marthastewart.com.
Category Distribution
Programming and Developer Software
46.03%Cooking and Recipes
13.79%Home and Garden - Other
11.7%News & Media Publishers
6.25%Lottery
3.99%Other
18.25%Top Referrals
Links from marthastewart.com to Other Websites by Traffic Share
marthastewart.com is sending desktop traffic to 65 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Home and Garden
32.53%Home and Garden - Other
14.12%Cooking and Recipes
13.42%Lottery
7.85%Travel and Tourism - Other
7.42%Other
24.66%
Social Media Traffic to marthastewart.com
marthastewart.com gets most of its social media traffic from Facebook, followed by Pinterest and Youtube (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
12
Social Network Distribution