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microsoft.com Website Analysis for May 2025
Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.
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Global Rank
#331
Country Rank
#411
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Total Visits
1.2B
Bounce Rate
44.55%
Pages per Visit
3.42
Avg Visit Duration
00:03:11
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microsoft.com Traffic & Engagement Analysis
microsoft.com's web traffic has increased by 1.9% compared to last month. See all traffic & engagement stats for microsoft.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.2B
Last Month Change
1.9%
Bounce Rate
44.55%
Pages per Visit
3.42
Avg Visit Duration
00:03:11
Total Visits Last 3 Months
Compare microsoft.com to:
5.5Bchatgpt.com
1.4Boffice.com
1.2Bmicrosoft.com
485.5Mgithub.com
75M
stackoverflow.com
microsoft.com Web Traffic by Country
Which countries sent the most traffic to microsoft.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to microsoft.com - click below to discover all countries
Top Countries
United States
19.91%2.6%
Japan
6.72%3.4%
Brazil
5.4%1.96%
United Kingdom
4.97%3.57%
India
4.29%1.79%
Others
58.71%
microsoft.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. microsoft.com's audience is 57.18% male and 42.82% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female42.82%
- Male57.18%
microsoft.com Competitors & Similar Sites
Reveal microsoft.com top alternatives and find potential or emerging competitors. office.com is the website with the highest similarity score to microsoft.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
microsoft.com Top Traffic Sources
The top traffic source to microsoft.com is Direct traffic, driving 55.96% of desktop visits last month, and Organic Search is the 2nd with 35.39% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
microsoft.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to microsoft.com (Desktop, worldwide)
Organic vs. Paid
Organic99.18%
Paid0.82%
Top Keywords
hotmail10.2MVOL: 23,738,030$0.23outlook9.2MVOL: 21,510,370$0.29copilot4.9MVOL: 5,089,550$0.76teams4.8MVOL: 3,810,550$0.84onedrive3.9MVOL: 5,436,260$0.6617K OthersSee more
Total Keywords17.1K
Referral Web Traffic to microsoft.com
The top referral sites sending desktop traffic to microsoft.com.
Category Distribution
Programming and Developer Software
44.07%Computers Electronics and Technology - Other
30.3%Video Games Consoles and Accessories
4.25%News & Media Publishers
3.5%Universities and Colleges
1.36%Other
16.53%Top Referrals
Display Advertising Traffic to microsoft.com
Analysis of the top publishers sending traffic to microsoft.com. Currently, there are 812 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
543
Size
300x250
Active Days
492
Size
300x600
Active Days
349
Size
300x250
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See moreLinks from microsoft.com to Other Websites by Traffic Share
microsoft.com is sending desktop traffic to 774 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Computers Electronics and Technology - Other
34.37%Search Engines
17.9%Programming and Developer Software
15%Streaming & Online TV
2.46%Education
2.19%Other
28.09%
Social Media Traffic to microsoft.com
microsoft.com gets most of its social media traffic from Youtube, followed by Reddit and Linkedin (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
63
Social Network Distribution