Similarly ranked sites
17
apnews.com
18
washingtonpost.com
19
nbcnews.com
20
wsj.com
21
theguardian.com
nbcnews.com Website Analysis for May 2025
Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#689
Country Rank
#1671
Category Rank
#192
Keep track of your competitors
See their traffic and performance metrics
Total Visits
90.9M
Bounce Rate
62.6%
Pages per Visit
1.62
Avg Visit Duration
00:01:28
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
nbcnews.com Traffic & Engagement Analysis
nbcnews.com's web traffic has decreased by 2.01% compared to last month. See all traffic & engagement stats for nbcnews.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
90.9M
Last Month Change
2.01%
Bounce Rate
62.6%
Pages per Visit
1.62
Avg Visit Duration
00:01:28
Total Visits Last 3 Months
Compare nbcnews.com to:
464.3M
cnn.com
254.7M
foxnews.com
90.9Mnbcnews.com
76.3M
cbsnews.com
48.9M
abcnews.go.com
nbcnews.com Web Traffic by Country
Which countries sent the most traffic to nbcnews.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nbcnews.com - click below to discover all countries
Top Countries
United States
85.32%5.97%
Canada
3.62%16.7%
United Kingdom
1.72%3.14%
Australia
0.99%0.91%
India
0.72%64.49%
Others
7.64%
nbcnews.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nbcnews.com's audience is 53.75% male and 46.25% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female46.25%
- Male53.75%
nbcnews.com Competitors & Similar Sites
Reveal nbcnews.com top alternatives and find potential or emerging competitors. abcnews.go.com is the website with the highest similarity score to nbcnews.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
nbcnews.com Top Traffic Sources
The top traffic source to nbcnews.com is Organic Search traffic, driving 47.38% of desktop visits last month, and Direct is the 2nd with 40.39% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
nbcnews.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nbcnews.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid<0.01%
Top Keywords
news393.8KVOL: 12,194,213$0.74nbc news320.4KVOL: 365,910$0.99new pope224.5KVOL: 4,205,293$--pope219.1KVOL: 3,427,842$0.71nbc87.7KVOL: 296,779$1.18799.4K OthersSee more
Total Keywords799.4K
Referral Web Traffic to nbcnews.com
The top referral sites sending desktop traffic to nbcnews.com.
Category Distribution
News & Media Publishers
74.29%Dictionaries and Encyclopedias
5.66%Programming and Developer Software
4.53%Computers Electronics and Technology - Other
3.85%Social Media Networks
1.96%Other
9.71%Top Referrals
Links from nbcnews.com to Other Websites by Traffic Share
nbcnews.com is sending desktop traffic to 309 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
20.45%Streaming & Online TV
20.28%Sports - Other
14.94%Social Media Networks
12.55%Investing
9.34%Other
22.44%
Social Media Traffic to nbcnews.com
nbcnews.com gets most of its social media traffic from Reddit, followed by Facebook and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
23
Social Network Distribution