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1
youtube.com
2
netflix.com
3
imdb.com
4
hulu.com
5
xfinity.com
netflix.com Website Analysis for May 2025
Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.
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Global Rank
#291
Country Rank
#353
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Total Visits
1.5B
Bounce Rate
39.99%
Pages per Visit
4.25
Avg Visit Duration
00:06:35
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netflix.com Traffic & Engagement Analysis
netflix.com's web traffic has decreased by 6.09% compared to last month. See all traffic & engagement stats for netflix.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.5B
Last Month Change
6.09%
Bounce Rate
39.99%
Pages per Visit
4.25
Avg Visit Duration
00:06:35
Total Visits Last 3 Months
Compare netflix.com to:
30.1Byoutube.com
1.5Bnetflix.com
465.1Mimdb.com
239.5M
primevideo.com
158.7Mhulu.com
netflix.com Web Traffic by Country
Which countries sent the most traffic to netflix.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to netflix.com - click below to discover all countries
Top Countries
United States
21.88%4.37%
United Kingdom
5.75%10.52%
Canada
4.66%5.63%
India
4.32%1.68%
Germany
4.29%9.49%
Others
59.1%
netflix.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. netflix.com's audience is 50.79% male and 49.21% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female49.21%
- Male50.79%
netflix.com Competitors & Similar Sites
Reveal netflix.com top alternatives and find potential or emerging competitors. imdb.com is the website with the highest similarity score to netflix.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
netflix.com Top Traffic Sources
The top traffic source to netflix.com is Direct traffic, driving 79.35% of desktop visits last month, and Organic Search is the 2nd with 18.84% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
netflix.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to netflix.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid<0.01%
Top Keywords
netflix120.3MVOL: 58,686,430$0.95넷플릭스4.7MVOL: 963,070$0.51netflix login2.9MVOL: 1,293,470$0.61net1.9MVOL: 1,719,720$0.84ネットフリックス892.8KVOL: 426,850$--16.6K OthersSee more
Total Keywords16.6K
Referral Web Traffic to netflix.com
The top referral sites sending desktop traffic to netflix.com.
Category Distribution
Dictionaries and Encyclopedias
41.43%Programming and Developer Software
26.56%Streaming & Online TV
14.51%News & Media Publishers
2.61%Computers Electronics and Technology - Other
1.74%Other
13.15%Top Referrals
Display Advertising Traffic to netflix.com
Analysis of the top publishers sending traffic to netflix.com. Currently, there are 109 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
70
Size
300x250
Active Days
65
Size
970x250
Active Days
64
Size
970x90
See more display ads with a free trial
See moreLinks from netflix.com to Other Websites by Traffic Share
netflix.com is sending desktop traffic to 370 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
28.96%Streaming & Online TV
22.36%Banking Credit and Lending
16.45%Dictionaries and Encyclopedias
4.95%Other
19.79%
Social Media Traffic to netflix.com
netflix.com gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
55
Social Network Distribution