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nytimes.com Website Analysis for May 2025
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.
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Global Rank
#715
Country Rank
#18
Category Rank
#2
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Total Visits
624.5M
Bounce Rate
48.92%
Pages per Visit
2.93
Avg Visit Duration
00:04:10
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nytimes.com Traffic & Engagement Analysis
nytimes.com's web traffic has decreased by 4.98% compared to last month. See all traffic & engagement stats for nytimes.com in the past 3 months below
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Total Visits
624.5M
Last Month Change
4.98%
Bounce Rate
48.92%
Pages per Visit
2.93
Avg Visit Duration
00:04:10
Total Visits Last 3 Months
Compare nytimes.com to:
624.5Mnytimes.com
464.3Mcnn.com
295.6M
theguardian.com
94.1M
reuters.com
86.4M
washingtonpost.com
nytimes.com Web Traffic by Country
Which countries sent the most traffic to nytimes.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to nytimes.com - click below to discover all countries
Top Countries
United States
76.76%7.29%
Canada
4.7%7.4%
United Kingdom
4.24%3.11%
Australia
2.53%17.76%
Germany
0.91%2.52%
Others
10.87%
nytimes.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. nytimes.com's audience is 47.32% male and 52.68% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.68%
- Male47.32%
nytimes.com Competitors & Similar Sites
Reveal nytimes.com top alternatives and find potential or emerging competitors. washingtonpost.com is the website with the highest similarity score to nytimes.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
nytimes.com Top Traffic Sources
The top traffic source to nytimes.com is Direct traffic, driving 62.54% of desktop visits last month, and Organic Search is the 2nd with 31.44% of traffic. The most underutilized channel is Display. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
nytimes.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to nytimes.com (Desktop, worldwide)
Organic vs. Paid
Organic99.38%
Paid0.62%
Top Keywords
wordle10.4MVOL: 48,723,300$0.65connections3MVOL: 11,352,210$2.07new york times1.3MVOL: 2,606,370$2.88mini crossword745.2KVOL: 2,172,600$1.63strands743.3KVOL: 2,852,660$0.9917.3K OthersSee more
Total Keywords17.3K
Referral Web Traffic to nytimes.com
The top referral sites sending desktop traffic to nytimes.com.
Category Distribution
News & Media Publishers
41.38%Dictionaries and Encyclopedias
15.26%Computers Electronics and Technology - Other
8.62%Programming and Developer Software
5.76%Social Media Networks
3.64%Other
25.34%Top Referrals
Display Advertising Traffic to nytimes.com
Analysis of the top publishers sending traffic to nytimes.com. Currently, there are 103 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
16
Size
970x250
Active Days
12
Size
728x90
Active Days
10
Size
970x250
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See moreLinks from nytimes.com to Other Websites by Traffic Share
nytimes.com is sending desktop traffic to 953 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
43.59%Marketplace
18.19%News & Media Publishers
4.42%Streaming & Online TV
4.12%Other
19.06%
Social Media Traffic to nytimes.com
nytimes.com gets most of its social media traffic from Reddit, followed by Facebook and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
45
Social Network Distribution