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overstock.com Website Analysis for May 2025
Rediscover Overstock with Free Shipping on Orders Over $49.99 - Your Online Store for Smart Finds and Ridiculous Deals!
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Global Rank
#9,5661,810
Country Rank
#1,801381
Category Rank
#141
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Total Visits
4.8M
Bounce Rate
45.03%
Pages per Visit
5.25
Avg Visit Duration
00:03:50
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overstock.com Traffic & Engagement Analysis
overstock.com's web traffic has increased by 23.85% compared to last month. See all traffic & engagement stats for overstock.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
4.8M
Last Month Change
23.85%
Bounce Rate
45.03%
Pages per Visit
5.25
Avg Visit Duration
00:03:50
Total Visits Last 3 Months
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overstock.com Web Traffic by Country
Which countries sent the most traffic to overstock.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to overstock.com - click below to discover all countries
Top Countries
United States
96.18%23.14%
Canada
1.26%91.48%
United Kingdom
0.21%39.28%
India
0.12%35.97%
Vietnam
0.12%28.36%
Others
2.11%
overstock.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. overstock.com's audience is 29.75% male and 70.25% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female70.25%
- Male29.75%
overstock.com Competitors & Similar Sites
Reveal overstock.com top alternatives and find potential or emerging competitors. potterybarn.com is the website with the highest similarity score to overstock.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
overstock.com Top Traffic Sources
The top traffic source to overstock.com is Direct traffic, driving 67.19% of desktop visits last month, and Organic Search is the 2nd with 12.74% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
overstock.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to overstock.com (Desktop, worldwide)
Organic vs. Paid
Organic53.74%
Paid46.26%
Top Keywords
overstock92.3KVOL: 240,920$0.93overstock.com6KVOL: 14,620$--wayfair5.5KVOL: 3,289,010$0.74overstock official website2.1KVOL: 110$--www.overstockoutlet.com1.7KVOL: --$--4.2K OthersSee more
Total Keywords4.2K
Referral Web Traffic to overstock.com
The top referral sites sending desktop traffic to overstock.com.
Category Distribution
Programming and Developer Software
44.06%Shipping and Logistics
19.16%Coupons and Rebates
7.35%Jobs and Employment
7.05%Social Media Networks
6.07%Other
16.32%Top Referrals
Links from overstock.com to Other Websites by Traffic Share
overstock.com is sending desktop traffic to 12 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
61.62%Home and Garden - Other
20.15%Coupons and Rebates
6.4%Social Media Networks
4.59%Computers Electronics and Technology - Other
3.79%Other
3.45%
Social Media Traffic to overstock.com
overstock.com gets most of its social media traffic from Pinterest, followed by Facebook and Reddit (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
6
Social Network Distribution