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patagonia.com Website Analysis for May 2025
patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
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Global Rank
#5,957197
Country Rank
#1,725133
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Total Visits
6.9M
Bounce Rate
31.37%
Pages per Visit
6.43
Avg Visit Duration
00:02:37
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patagonia.com Traffic & Engagement Analysis
patagonia.com's web traffic has increased by 6.22% compared to last month. See all traffic & engagement stats for patagonia.com in the past 3 months below
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Total Visits
6.9M
Last Month Change
6.22%
Bounce Rate
31.37%
Pages per Visit
6.43
Avg Visit Duration
00:02:37
Total Visits Last 3 Months
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patagonia.com Web Traffic by Country
Which countries sent the most traffic to patagonia.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to patagonia.com - click below to discover all countries
Top Countries
United States
62.78%7.74%
United Kingdom
7.08%21.67%
Chile
3.1%16.48%
France
2.67%8.94%
Germany
2.35%13.33%
Others
22.01%
patagonia.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. patagonia.com's audience is 51.5% male and 48.5% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female48.5%
- Male51.5%
patagonia.com Competitors & Similar Sites
Reveal patagonia.com top alternatives and find potential or emerging competitors. marmot.com is the website with the highest similarity score to patagonia.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
patagonia.com Top Traffic Sources
The top traffic source to patagonia.com is Direct traffic, driving 54.96% of desktop visits last month, and Organic Search is the 2nd with 25.53% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
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patagonia.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to patagonia.com (Desktop, worldwide)
Organic vs. Paid
Organic68.81%
Paid31.19%
Top Keywords
patagonia257.1KVOL: 2,264,970$0.47patagonia worn wear8.4KVOL: 26,480$0.63patagonia backpack6.8KVOL: 67,850$0.56patagonia baggies5.5KVOL: 26,960$0.58patagonia jacket4.3KVOL: 81,190$0.796.8K OthersSee more
Total Keywords6.8K
Referral Web Traffic to patagonia.com
The top referral sites sending desktop traffic to patagonia.com.
Category Distribution
Coupons and Rebates
26.14%Programming and Developer Software
15.73%News & Media Publishers
15.32%Fashion and Apparel
9.91%Ecommerce and Shopping - Other
6.83%Other
26.08%Top Referrals
Display Advertising Traffic to patagonia.com
Analysis of the top publishers sending traffic to patagonia.com. Currently, there are 43 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
211
Size
300x600
Active Days
21
Size
970x400
Active Days
16
Size
1120x270
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See moreLinks from patagonia.com to Other Websites by Traffic Share
patagonia.com is sending desktop traffic to 29 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
31.71%Government
26.39%Sports - Other
16.92%Education
5.99%Shipping and Logistics
5.87%Other
13.12%
Social Media Traffic to patagonia.com
patagonia.com gets most of its social media traffic from Reddit, followed by Youtube and Linkedin (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
9
Social Network Distribution