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sofi.com Website Analysis for May 2025
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
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Global Rank
#2,100226
Country Rank
#40538
Category Rank
#173
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Total Visits
19.5M
Bounce Rate
27.86%
Pages per Visit
5.77
Avg Visit Duration
00:04:25
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sofi.com Traffic & Engagement Analysis
sofi.com's web traffic has decreased by 7.26% compared to last month. See all traffic & engagement stats for sofi.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
19.5M
Last Month Change
7.26%
Bounce Rate
27.86%
Pages per Visit
5.77
Avg Visit Duration
00:04:25
Total Visits Last 3 Months
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19.5Msofi.com
sofi.com Web Traffic by Country
Which countries sent the most traffic to sofi.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to sofi.com - click below to discover all countries
Top Countries
United States
97.18%2.37%
Canada
0.28%0.23%
India
0.19%33.95%
United Kingdom
0.14%39.27%
Puerto Rico
0.1%127.2%
Others
2.11%
sofi.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. sofi.com's audience is 43.45% male and 56.55% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female56.55%
- Male43.45%
sofi.com Competitors & Similar Sites
Reveal sofi.com top alternatives and find potential or emerging competitors. discover.com is the website with the highest similarity score to sofi.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
sofi.com Top Traffic Sources
The top traffic source to sofi.com is Direct traffic, driving 71.24% of desktop visits last month, and Organic Search is the 2nd with 13.85% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
sofi.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to sofi.com (Desktop, worldwide)
Organic vs. Paid
Organic54.19%
Paid45.81%
Top Keywords
sofi387.7KVOL: 506,182$9.93sofi login25.5KVOL: 32,531$3.54sofi bank24.5KVOL: 36,610$7.52sofi stock19.6KVOL: 377,667$7.29sofi careers13.3KVOL: 14,968$2.72125.9K OthersSee more
Total Keywords125.9K
Referral Web Traffic to sofi.com
The top referral sites sending desktop traffic to sofi.com.
Category Distribution
Finance - Other
22.49%Programming and Developer Software
18.61%Insurance
13.37%Coupons and Rebates
8.98%Food and Drink - Other
7.45%Other
29.09%Display Advertising Traffic to sofi.com
Analysis of the top publishers sending traffic to sofi.com. Currently, there are 16 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
277
Size
300x250
Active Days
253
Size
300x250
Active Days
244
Size
300x250
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See moreLinks from sofi.com to Other Websites by Traffic Share
sofi.com is sending desktop traffic to 69 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
15.05%Banking Credit and Lending
12.23%Financial Planning and Management
9.55%Investing
4.83%Other
47.28%
Social Media Traffic to sofi.com
sofi.com gets most of its social media traffic from Linkedin, followed by Youtube and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
14
Social Network Distribution