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tapo.com Website Analysis for May 2025
Find the perfect smart home solution with Tapo. Live smarter with smart plugs, smart cameras, smart bulbs, smart switches, and more smart devices.
Industry: N/A
Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#37,820652
Country Rank
#5,591306
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Total Visits
1.5M
Bounce Rate
44.77%
Pages per Visit
2.94
Avg Visit Duration
00:01:45
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tapo.com Traffic & Engagement Analysis
tapo.com's web traffic has increased by 4.5% compared to last month. See all traffic & engagement stats for tapo.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.5M
Last Month Change
4.5%
Bounce Rate
44.77%
Pages per Visit
2.94
Avg Visit Duration
00:01:45
Total Visits Last 3 Months
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tapo.com Web Traffic by Country
Which countries sent the most traffic to tapo.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to tapo.com - click below to discover all countries
Top Countries
United Kingdom
18.73%5.89%
United States
12.24%16.01%
Germany
9.87%10.19%
Japan
5.1%3.23%
Spain
4.49%10.49%
Others
49.58%
tapo.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. tapo.com's audience is 67.95% male and 32.05% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female32.05%
- Male67.95%
tapo.com Target Audience
Audience interests reveal key details on the browsing interests of tapo.com's visitors. tapo.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingsocial networksocialsocial medianews
tapo.com Competitors & Similar Sites
Reveal tapo.com top alternatives and find potential or emerging competitors. tp-link.com is the website with the highest similarity score to tapo.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
tapo.com Top Traffic Sources
The top traffic source to tapo.com is Organic Search traffic, driving 52.11% of desktop visits last month, and Direct is the 2nd with 34.71% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
tapo.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to tapo.com (Desktop, worldwide)
Organic vs. Paid
Organic97.34%
Paid2.66%
Top Keywords
tapo43.3KVOL: 239,940$0.28tapo camera3.6KVOL: 56,850$0.59tapo care3.3KVOL: 13,040$0.48tp link tapo2.3KVOL: 27,400$0.41tapo login1.5KVOL: 21,520$0.912.1K OthersSee more
Total Keywords2.1K
Referral Web Traffic to tapo.com
The top referral sites sending desktop traffic to tapo.com.
Category Distribution
Computers Electronics and Technology - Other
87.79%Marketplace
2.92%Programming and Developer Software
1.39%Performing Arts
0.73%Social Media Networks
0.73%Other
6.44%Top Referrals
Links from tapo.com to Other Websites by Traffic Share
tapo.com is sending desktop traffic to 16 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
42.6%Computers Electronics and Technology - Other
24.08%Consumer Electronics
4.92%Home and Garden - Other
2.61%Search Engines
1.62%Other
24.17%
Social Media Traffic to tapo.com
tapo.com gets most of its social media traffic from Reddit, followed by Youtube and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
2
Social Network Distribution