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target.com Website Analysis for May 2025
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
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Global Rank
#1895
Country Rank
#482
Category Rank
#51
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Total Visits
172.9M
Bounce Rate
40.91%
Pages per Visit
4.57
Avg Visit Duration
00:03:30
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target.com Traffic & Engagement Analysis
target.com's web traffic has increased by 1.7% compared to last month. See all traffic & engagement stats for target.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
172.9M
Last Month Change
1.7%
Bounce Rate
40.91%
Pages per Visit
4.57
Avg Visit Duration
00:03:30
Total Visits Last 3 Months
Compare target.com to:
2.6B
amazon.com
amazon.com470Mwalmart.com
172.9Mtarget.com
92.3Mwayfair.com
48.7M
kohls.com
target.com Web Traffic by Country
Which countries sent the most traffic to target.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to target.com - click below to discover all countries
Top Countries
United States
97.65%3.24%
India
0.32%4.35%
Canada
0.31%5.81%
Australia
0.3%3.1%
Mexico
0.14%6.73%
Others
1.29%
target.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. target.com's audience is 38.18% male and 61.82% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female61.82%
- Male38.18%
target.com Competitors & Similar Sites
Reveal target.com top alternatives and find potential or emerging competitors. walmart.com is the website with the highest similarity score to target.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
target.com Top Traffic Sources
The top traffic source to target.com is Direct traffic, driving 63.36% of desktop visits last month, and Organic Search is the 2nd with 19.99% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Referrals
Industry benchmark?
target.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to target.com (Desktop, worldwide)
Organic vs. Paid
Organic65.22%
Paid34.78%
Top Keywords
target2.7MVOL: 14,771,830$0.37target careers104.7KVOL: 382,480$0.39target jobs64.6KVOL: 197,940$0.38target corporation53.1KVOL: 65,240$0.37target red card login47.5KVOL: 95,150$0.3819K OthersSee more
Total Keywords19K
Referral Web Traffic to target.com
The top referral sites sending desktop traffic to target.com.
Category Distribution
Programming and Developer Software
22.43%Coupons and Rebates
9.64%Search Engines
8.6%News & Media Publishers
7.04%Computers Electronics and Technology - Other
5.34%Other
46.95%Top Referrals
Display Advertising Traffic to target.com
Analysis of the top publishers sending traffic to target.com. Currently, there are 356 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
318
Size
728x90
Active Days
225
Size
300x600
Active Days
221
Size
300x600
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See moreLinks from target.com to Other Websites by Traffic Share
target.com is sending desktop traffic to 95 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Coupons and Rebates
31.1%Banking Credit and Lending
28.74%Lifestyle - Other
9%Search Engines
8.22%Other
17.28%
Social Media Traffic to target.com
target.com gets most of its social media traffic from Facebook, followed by Pinterest and Reddit (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
23
Social Network Distribution