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theguardian.com Website Analysis for May 2025
latest us news, world news, sports, business, opinion, analysis and reviews from the guardian, the world's leading liberal voice
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Global Rank
#1575
Country Rank
#211
Category Rank
#3
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Total Visits
295.6M
Bounce Rate
45.71%
Pages per Visit
2.49
Avg Visit Duration
00:03:07
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theguardian.com Traffic & Engagement Analysis
theguardian.com's web traffic has decreased by 5.25% compared to last month. See all traffic & engagement stats for theguardian.com in the past 3 months below
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Total Visits
295.6M
Last Month Change
5.25%
Bounce Rate
45.71%
Pages per Visit
2.49
Avg Visit Duration
00:03:07
Total Visits Last 3 Months
Compare theguardian.com to:
624.5M
nytimes.com
474.4Mbbc.com
295.6Mtheguardian.com
73.7M
independent.co.uk
69.3M
telegraph.co.uk
theguardian.com Web Traffic by Country
Which countries sent the most traffic to theguardian.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to theguardian.com - click below to discover all countries
Top Countries
United Kingdom
34.43%2.76%
United States
27.1%12.7%
Australia
10.35%6.95%
Canada
4.21%20.63%
Germany
2.37%0.29%
Others
21.55%
theguardian.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. theguardian.com's audience is 50.39% male and 49.61% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female49.61%
- Male50.39%
theguardian.com Competitors & Similar Sites
Reveal theguardian.com top alternatives and find potential or emerging competitors. nytimes.com is the website with the highest similarity score to theguardian.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
theguardian.com Top Traffic Sources
The top traffic source to theguardian.com is Direct traffic, driving 49.98% of desktop visits last month, and Organic Search is the 2nd with 42.62% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
theguardian.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to theguardian.com (Desktop, worldwide)
Organic vs. Paid
Organic99.92%
Paid0.08%
Top Keywords
guardian1.2MVOL: 3,838,810$0.47the guardian854.1KVOL: 2,386,740$0.38trump299.5KVOL: 27,673,470$--news247.9KVOL: 28,027,840$0.74guardian uk230.6KVOL: 1,014,200$0.2917K OthersSee more
Total Keywords17K
Referral Web Traffic to theguardian.com
The top referral sites sending desktop traffic to theguardian.com.
Category Distribution
News & Media Publishers
35.46%Programming and Developer Software
30.11%Dictionaries and Encyclopedias
14.3%Computers Electronics and Technology - Other
4.58%Social Media Networks
2.35%Other
13.2%Top Referrals
Display Advertising Traffic to theguardian.com
Analysis of the top publishers sending traffic to theguardian.com. Currently, there are 40 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
02
Size
196x186
Active Days
02
Size
196x214
Active Days
02
Size
300x250
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See moreLinks from theguardian.com to Other Websites by Traffic Share
theguardian.com is sending desktop traffic to 927 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
27.51%Streaming & Online TV
17.54%Search Engines
12.33%Social Media Networks
11.36%Other
27.26%
Social Media Traffic to theguardian.com
theguardian.com gets most of its social media traffic from Reddit, followed by Facebook and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
42
Social Network Distribution