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travel.rakuten.co.jp Website Analysis for May 2025
国内・海外旅行なら日本最大級の宿泊予約サイト「楽天トラベル」。ホテル・ツアー予約や航空券・レンタカー・高速バス予約、観光情報も満載！ホテルの口コミ数は1,000万件以上で日本最大級！楽天ポイント貯まる・使える！
Industry: N/A
Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#83638
Country Rank
#9610
Category Rank
#1
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Total Visits
40.6M
Bounce Rate
37.02%
Pages per Visit
6.63
Avg Visit Duration
00:07:06
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travel.rakuten.co.jp Traffic & Engagement Analysis
travel.rakuten.co.jp's web traffic has decreased by 4.06% compared to last month. See all traffic & engagement stats for travel.rakuten.co.jp in the past 3 months below
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Total Visits
40.6M
Last Month Change
4.06%
Bounce Rate
37.02%
Pages per Visit
6.63
Avg Visit Duration
00:07:06
Total Visits Last 3 Months
Compare travel.rakuten.co.jp to:
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16.9Mikyu.com
13.7Mtravel.yahoo.co.jp
11.1M
jtb.co.jp
travel.rakuten.co.jp Web Traffic by Country
Which countries sent the most traffic to travel.rakuten.co.jp lately? Where is their core audience from? Last month Japan was the top country sending desktop traffic to travel.rakuten.co.jp - click below to discover all countries
Top Countries
Japan
98.58%2.84%
Taiwan
0.52%6.74%
United States
0.25%8.09%
Korea, Republic of
0.23%33.01%
Hong Kong
0.21%19.06%
Others
0.21%
travel.rakuten.co.jp Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. travel.rakuten.co.jp's audience is 48.95% male and 51.05% female. The largest age group of visitors are 35 - 44 year olds.
Age Distribution
Gender Distribution
- Female51.05%
- Male48.95%
travel.rakuten.co.jp Target Audience
Audience interests reveal key details on the browsing interests of travel.rakuten.co.jp's visitors. travel.rakuten.co.jp's audience is interested in Travel and Tourism > Travel and Tourism - Other & japan.
Top Categories
Other Visited Websites
Top Topics
japantravelnewshttpニュース
travel.rakuten.co.jp Competitors & Similar Sites
Reveal travel.rakuten.co.jp top alternatives and find potential or emerging competitors. ikyu.com is the website with the highest similarity score to travel.rakuten.co.jp. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
travel.rakuten.co.jp Top Traffic Sources
The top traffic source to travel.rakuten.co.jp is Organic Search traffic, driving 39.63% of desktop visits last month, and Direct is the 2nd with 34.32% of traffic. The most underutilized channel is Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
travel.rakuten.co.jp Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to travel.rakuten.co.jp (Desktop, worldwide)
Organic vs. Paid
Organic85.41%
Paid14.59%
Top Keywords
楽天トラベル1.2MVOL: 902,310$--rakuten travel32.9KVOL: 41,840$1.18楽天 トラベル32KVOL: 14,110$0.11楽天31KVOL: 2,767,560$0.46楽天レンタカー20.2KVOL: 8,670$--18.2K OthersSee more
Total Keywords18.2K
Referral Web Traffic to travel.rakuten.co.jp
The top referral sites sending desktop traffic to travel.rakuten.co.jp.
Category Distribution
Marketplace
28.58%Ecommerce and Shopping - Other
18.43%Financial Planning and Management
8.69%Search Engines
6.7%Travel and Tourism - Other
5.1%Other
32.5%Top Referrals
Links from travel.rakuten.co.jp to Other Websites by Traffic Share
travel.rakuten.co.jp is sending desktop traffic to 140 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
3.91%Ecommerce and Shopping - Other
3.89%Financial Planning and Management
2.35%Marketplace
1.46%Search Engines
1.18%Other
87.21%
Social Media Traffic to travel.rakuten.co.jp
travel.rakuten.co.jp gets most of its social media traffic from Youtube, followed by X-twitter and Pixiv (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
14
Social Network Distribution