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umich.edu Website Analysis for May 2025
University of Michigan is one of the top universities of the world, a public institution of higher learning, fostering excellence in research. U-M provides outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.
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Global Rank
#5,0581,799
Country Rank
#1,153429
Category Rank
#158
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Total Visits
9.2M
Bounce Rate
40.46%
Pages per Visit
5.73
Avg Visit Duration
00:03:53
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umich.edu Traffic & Engagement Analysis
umich.edu's web traffic has decreased by 31.91% compared to last month. See all traffic & engagement stats for umich.edu in the past 3 months below
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Total Visits
9.2M
Last Month Change
31.91%
Bounce Rate
40.46%
Pages per Visit
5.73
Avg Visit Duration
00:03:53
Total Visits Last 3 Months
Compare umich.edu to:
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wisc.edu
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msu.edu
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umdearborn.edu
umich.edu Web Traffic by Country
Which countries sent the most traffic to umich.edu lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to umich.edu - click below to discover all countries
Top Countries
United States
80.09%41.17%
United Kingdom
2.17%7.2%
India
1.45%9.46%
Canada
1.43%12.04%
Australia
0.96%3.02%
Others
13.89%
umich.edu Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. umich.edu's audience is 44.97% male and 55.03% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.03%
- Male44.97%
umich.edu Competitors & Similar Sites
Reveal umich.edu top alternatives and find potential or emerging competitors. umdearborn.edu is the website with the highest similarity score to umich.edu. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
umich.edu Top Traffic Sources
The top traffic source to umich.edu is Organic Search traffic, driving 48.37% of desktop visits last month, and Direct is the 2nd with 41.72% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
umich.edu Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to umich.edu (Desktop, worldwide)
Organic vs. Paid
Organic99.56%
Paid0.44%
Top Keywords
wolverine access15.7KVOL: 40,920$1.59university of michigan14KVOL: 245,650$2.50umich library11.6KVOL: 20,800$0.35lsa course guide8.2KVOL: 22,590$--middle english dictionary7.3KVOL: 15,510$--19.7K OthersSee more
Total Keywords19.7K
Referral Web Traffic to umich.edu
The top referral sites sending desktop traffic to umich.edu.
Category Distribution
Universities and Colleges
44.57%Programming and Developer Software
19.13%Social Sciences
5.7%Dictionaries and Encyclopedias
4.9%Medicine
4.34%Other
21.35%Top Referrals
Display Advertising Traffic to umich.edu
Analysis of the top publishers sending traffic to umich.edu. Currently, there are 10 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
08
Size
300x300
Active Days
04
Size
320x50
Active Days
01
Size
728x100
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See moreLinks from umich.edu to Other Websites by Traffic Share
umich.edu is sending desktop traffic to 277 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
78.71%Universities and Colleges
8.78%Math
3.52%Medicine
1.11%Other
6.61%
Social Media Traffic to umich.edu
umich.edu gets most of its social media traffic from Youtube, followed by Reddit and Linkedin (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
21
Social Network Distribution