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washingtonpost.com Website Analysis for May 2025
breaking news, live coverage, investigations, analysis, video, photos and opinions from the washington post. subscribe for the latest on u.s. and international news, politics, business, technology, climate change, health and wellness, sports, science, weather, lifestyle and more.
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Global Rank
#5866
Country Rank
#1461
Category Rank
#18
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Total Visits
86.4M
Bounce Rate
55%
Pages per Visit
2.76
Avg Visit Duration
00:03:28
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washingtonpost.com Traffic & Engagement Analysis
washingtonpost.com's web traffic has decreased by 3.4% compared to last month. See all traffic & engagement stats for washingtonpost.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
86.4M
Last Month Change
3.4%
Bounce Rate
55%
Pages per Visit
2.76
Avg Visit Duration
00:03:28
Total Visits Last 3 Months
Compare washingtonpost.com to:
624.5M
nytimes.com
464.3M
cnn.com
94.1M
reuters.com
86.4Mwashingtonpost.com
81.1Mwsj.com
washingtonpost.com Web Traffic by Country
Which countries sent the most traffic to washingtonpost.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to washingtonpost.com - click below to discover all countries
Top Countries
United States
85.99%5.68%
Canada
3.25%10.15%
United Kingdom
1.5%2.76%
Australia
1.11%3.19%
Germany
0.67%11.84%
Others
7.47%
washingtonpost.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. washingtonpost.com's audience is 48.45% male and 51.55% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female51.55%
- Male48.45%
washingtonpost.com Competitors & Similar Sites
Reveal washingtonpost.com top alternatives and find potential or emerging competitors. nytimes.com is the website with the highest similarity score to washingtonpost.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
washingtonpost.com Top Traffic Sources
The top traffic source to washingtonpost.com is Direct traffic, driving 63.38% of desktop visits last month, and Organic Search is the 2nd with 28.74% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
washingtonpost.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to washingtonpost.com (Desktop, worldwide)
Organic vs. Paid
Organic99.87%
Paid0.13%
Top Keywords
washington post496.1KVOL: 952,850$1.97crossword189.4KVOL: 749,810$1.47news174.6KVOL: 28,027,840$0.74washington post crossword163.8KVOL: 164,630$3.59trump160.3KVOL: 27,673,470$--18.9K OthersSee more
Total Keywords18.9K
Referral Web Traffic to washingtonpost.com
The top referral sites sending desktop traffic to washingtonpost.com.
Category Distribution
News & Media Publishers
35.44%Programming and Developer Software
20.71%Dictionaries and Encyclopedias
14.67%Computers Electronics and Technology - Other
4.65%Government
3.54%Other
20.99%Links from washingtonpost.com to Other Websites by Traffic Share
washingtonpost.com is sending desktop traffic to 528 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
20.11%News & Media Publishers
13.51%Streaming & Online TV
11.8%Social Media Networks
9.25%Other
38.51%
Social Media Traffic to washingtonpost.com
washingtonpost.com gets most of its social media traffic from Facebook, followed by Reddit and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
28
Social Network Distribution