Similarly ranked sites
1
zillow.com
2
realtor.com
3
redfin.com
4
homes.com
5
apartments.com
zillow.com Website Analysis for May 2025
the leading real estate marketplace. search millions of for-sale and rental listings, compare zestimate® home values and connect with local professionals.
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Global Rank
#492
Country Rank
#101
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Total Visits
360.6M
Bounce Rate
41.31%
Pages per Visit
15.21
Avg Visit Duration
00:06:01
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zillow.com Traffic & Engagement Analysis
zillow.com's web traffic has increased by 4.65% compared to last month. See all traffic & engagement stats for zillow.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
360.6M
Last Month Change
4.65%
Bounce Rate
41.31%
Pages per Visit
15.21
Avg Visit Duration
00:06:01
Total Visits Last 3 Months
Compare zillow.com to:
360.6Mzillow.com
129Mrealtor.com
99.6Mredfin.com
47.6Mhomes.com
28.5M
trulia.com
zillow.com Web Traffic by Country
Which countries sent the most traffic to zillow.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to zillow.com - click below to discover all countries
Top Countries
United States
96.59%5.3%
Canada
1.02%10.58%
Philippines
0.28%11.85%
United Kingdom
0.24%5.02%
India
0.16%29.64%
Others
1.71%
zillow.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. zillow.com's audience is 46.79% male and 53.21% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female53.21%
- Male46.79%
zillow.com Competitors & Similar Sites
Reveal zillow.com top alternatives and find potential or emerging competitors. realtor.com is the website with the highest similarity score to zillow.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
zillow.com Top Traffic Sources
The top traffic source to zillow.com is Direct traffic, driving 55.27% of desktop visits last month, and Organic Search is the 2nd with 38.44% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
zillow.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to zillow.com (Desktop, worldwide)
Organic vs. Paid
Organic90.19%
Paid9.81%
Top Keywords
zillow7.3MVOL: 6,732,903$0.34zillow rentals100.7KVOL: 86,063$2.03zillow.com75.1KVOL: 77,712$--zillow homes for sale46.7KVOL: 17,442$0.49zilow42.3KVOL: 57,198$--1.2M OthersSee more
Total Keywords1.2M
Referral Web Traffic to zillow.com
The top referral sites sending desktop traffic to zillow.com.
Category Distribution
Programming and Developer Software
21.48%Real Estate
17.47%News & Media Publishers
14.57%Search Engines
8.53%Business Services
3.31%Other
34.64%Top Referrals
Display Advertising Traffic to zillow.com
Analysis of the top publishers sending traffic to zillow.com. Currently, there are 34 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
77
Size
300x250
Active Days
76
Size
300x250
Active Days
19
Size
300x250
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See moreLinks from zillow.com to Other Websites by Traffic Share
zillow.com is sending desktop traffic to 930 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
42.53%Real Estate
29.9%Streaming & Online TV
5.64%Education
3.88%Other
15.37%
Social Media Traffic to zillow.com
zillow.com gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
27
Social Network Distribution